How to Make Online Shopping Feel Good Again


The other day I got a small Amazon delivery, and I couldn’t remember what I had ordered. (Do you ever have online shopping blackouts?) When I opened the box I literally cheered, whooped, and did a little dance. What was in the box?

Tea tree oil.

I got more excited opening that box of $5 essential oil than I did when my new carry-on suitcase that I’ve been needing desperately arrived (now I can stop borrowing other peoples’ suitcases when I go on business trips). More excited than when the Zara sparkle boots that I’d been ogling for 4+ months arrived.

Over tea tree oil!

A new oil to add to my oil diffuser, to set the mood and make my bedroom feel more like a spa at night, and to make me feel rejuvenated and a little bit special in the morning while I get ready for work.

Small but meaningful

To find such joy in such a small purchase makes me really question those sparkle boots. I used to get SO excited when I received a package, but since the advent of Amazon Prime and free online shipping everywhere the novelty and excitement of a package has all but disappeared. It’s like Christmas happens a few times a week, and at some point I grew numb. If anything to me online shopping has even come to symbolize guilt and indulgence. But I suppose that’s why I’m doing the second hand shopping challenge, to see if I can find joy in new and different ways beyond buying myself clothes online.

Amazon is so convenient that online shopping for me has become utilitarian, but with small but meaningful purchases that create experiences, I may have finally found a way to make online shopping feel good again.

Are you still excited when a package arrives in the mail? Do you open each one with anticipation? Or do you sometimes not even bother opening them right away, struggling to recall what it is you ordered offhandedly?


Photo by Tom Newton for Into the Gloss

Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

SHOWHIDE Comments (3)
  1. Funnily enough, I had this exact deliberation with myself yesterday after having received ANOTHER package in the mail of sale items I ordered in some form of black out daze. It’s this incessant need to buy fast, buy often and buy a lot. I for one know I feed right into it and — as a blogger — even worse, I think I sometimes propagate it. I get inspired by bloggers like you raising topics like these and making us stop and think! So impressed that you’re doing that challenge. Mine, right now, is the ‘capsule wardrobe’ experiment, trying to ensure what I own is quality and loved.

    Oh and PS, tea tree oil is the best, and also funnily enough mine just came from Amazon Prime a few days ago, and I got so excited!

    Eire x

      1. As a fellow blogger, writer and lover of good blogging content: seriously, your blog is interesting and good enough that I will quite happily read whatever you post when you decide to do it. Life gets in the way of all good intentions, so you might as well do things less — but better (same with shopping!). :o)

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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.