The Real No-Makeup Makeup

It’s no secret, I’m addicted to YouTube. When you live alone it’s nice to have a familiar voice talking in the background (that sounds sad but it’s really not). Whether it’s the boys of Sorted or the inimitable Pixiwoo sisters (and the rest of their prodigious YouTube family) I’ve really grown accustomed to having these people in my home. But there’s one thing about beauty gurus — does anybody else feel this way? — the thing is that they’re all beginning to look the same. Overdrawn lips, batty lashes, harsh contour, blinding highlight – and I’m talking about the “no-makeup makeup” looks. These over the top makeovers are loads of fun to watch but it’s really not very… cool. The most fashion forward YouTuber I have found is Lisa Eldridge, who nails it every time, and whom, I tend to watch when I need to wind down to sleep (seriously, try it). Perhaps fashion forward YouTubers don’t exist because it would be really rather boring to watch someone moisturize their skin for a dewy finish with zero coverage, swipe on mascara and a wine stained lip, muss up their hair and walk out the door like a no-makeup French girl. Yea, I’m talking about you Jeanne Damas with your no foundation and your Mac lip balm. So I was very excited to see this 2014 holiday look by Emily Weiss of Into the Gloss. She literally has no makeup on except for a good lashing of mascara on her bottom lashes. Also that cape dress is calling my name.

I just don’t like adding a bunch [of makeup] on at night right now. I think it’s way cooler to do a day look for night, both for hair and makeup. And wear something super chic.

Wiess says:

And now, to makeup. Don’t kill me! Don’t kill me. I’m not wearing any. Just the Glossier Phase 1 Set: the Priming Moisturizer, Perfecting Skin Tint, and Balm Dotcom. And! And. Gucci’s black mascara, on the bottom lashes only (picked it up for the OTT packaging; kept it for the formula). Some of you might say Ah, how boring. Another person who doesn’t wear makeup. I love makeup. It’s in my blood. I just don’t like adding a bunch on at night right now. I think it’s way cooler to do a day look for night, both for hair and makeup. And wear something super chic. Mixing high-low is always the most fun, in my opinion.

For evening, my formula is: dewy, clean, glowing skin + one quick, unexpected makeup accoutrement—thick black lashes on the bottom only; a flick of metallic liner.

Oh! And try a heavy-handed application of stellar cologne. Yes, that’s right: cologne. Might I suggest Chanel’s Eau de Cologne, a curious citrusy-floral scent that guys freak out over because, I suspect, they’re jealous because they want to smell like you do.

Cheers to 2014—you have one month left. Make it count!

So there you have it, day makeup for night is cool. Would you rock it at your company Christmas party?

 Cape dress NastyGal | Mascara Gucci | Skin Glossier Phase 1

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Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

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FUJI FILES

Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.