Here’s a fun fact: I watch Lisa Eldridge videos to get to sleep at night. It’s not that I find her boring, quite on the contrary! But there is something in the lilting tone of her refined English accent that sends me into a peaceful slumber. Recently, though, I found her latest video collaboration gripping. Who else can film an Alexa Chung makeup tutorial – on Alexa Chung. House Eldridge has some serious pull in the fashion world.
Unfortunately, I have a less than glowing review of Alexa, I once met her here in Austin at SXSW and she was not friendly. The girl can dress though.

At this point there are literally thousands of YouTube channels of women applying cat eyes, teaching you the Kim Kardashian contour, and overdrawing their nude lips. But in my opinion, Lisa is one of the very, very few YouTubers out there creating fashion forward makeup looks that I would actually wear on a daily basis without looking like an overly made up makeup counter attendant. If you haven’t yet seen the Alexa Chung tutorial I urge you to watch it. It’s also a very well-done plug for her collaboration with Eyeko. Clever women.



Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.