I’m stepping (way) out of my comfort zone this month and trying out VEDA, which if you don’t know stands for “vlog every day in April.” The idea is to film and upload a video to YouTube every single day, and to follow along with others as they do the same. I don’t know what’s more anxiety-inducing: the fact that the entire internet including my friends, family and co-workers have the ability to watch these videos, or – quite possibly even worse – that no one is will watch them. So far it’s been more of the latter, but today I’m taking my own advice and letting you know that I’ll be here all month, sharing bits of my life and hopefully creating a nice little public journal that I can look back at for entertainment later.

Most importantly, I hope to lean into the discomfort, with the hope that I will grow and maybe discover or develop some new content creation and editing skills along the way. That is, after all, my profession. Lately my work life, blog life, and social life have begun to meld together so that I can hardly tell the difference between them anymore. Whereas when I started my work life as a paralegal for the state government was a world away from my friends, and my blog was my secret life that neither friends nor co-workers even knew about (because I was too embarrassed to let anyone see it). Now they are all so intertwined in a way that I could never have even imagined back then.

For my most recent video I shared what I wear to work, here are snaps.

Writing this post just reaffirms how much easier I find it to reflect and articulate my thoughts through the written word than through speaking (somewhat) publicly. And that’s precisely why I’m doing VEDA.

Here’s my VEDA series so far, please let me know if you’re doing it too, or even if you just have a YouTube channel. I’d love to put some faces to names and add some new channels to my feed so please pop by to say hello!


I never take these off (from Etsy)
Topshop TIKA2 Sneakers
Pixie haircut growout update
My tiny jewelry obsession, continued
Watch my video for my top tip to look like a blogger



Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.