I adore browsing Madewell for styling inspiration. The neutral color palette, worn in leathers, and well executed basics are so totally up my alley. But up until this point it has always lacked a certain edge that keeps me from at-a-distance admirer to converted consumer. Do you know what I mean?

But Erin Wasson just might be the edgy straw that broke this camel’s back. Her tattoos, accessories, lived in look and fourth day hair is sufficiently messy and just the element of edge that was lacking for me and my newfound friend Madewell. I bet I’m not the only one who feels this way, so it’ll be interesting to see if this lookbook proves successful for Madewell and more importantly, who will star in their next lookbook.


Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.