5 Reasons I Stopped Blogging

1. I don’t hate my job anymore

When I originally started blogging, I was working in a government job. Excellent perks, absolutely no creative stimulation. I’m sure this creation story is not unlike those of many other bloggers out there, but I was a paralegal by day and a fashion-obsessed, shoe-addicted, certified blog junkie by night (and morning, and day). My blog roll was miles long, I ate, slept, and dreamt Sam Edelman, I devoured FashionToast and had an insatiable appetite for Apartment Therapy. I woke up two hours early to get my blog posts up before work each morning! Simply put, this was my creative outlet.

2. I don’t read blogs anymore

Blaspheme! I know, but it’s true. This blog is and always has been about personal style. And in the beginning I had none. I loved everything from the avant garde shapes of Complex Geometries and Childhood flames (oh how I miss her) to the bold vintage stylings of Karlas Closet (still obsessed). This period resulted in many, many strange vintage eBay purchases and a whole host of  experimental fashion choices. Along the way I found myself (oh there you are, masculine lines and large doses of black) and while I still admire many aesthetics, I can now discern what’s me and what is not. As my style took a turn for the minimalistic, my online shopping habits died down too along with my desire to read blogs. It felt like a constant stream of fashion weeks churning out Spring/Summer, Fall/Winter, Resort and is it really Spring/Summer again? The cycle of clothes, clothes, clothes, buy, buy, buy, consume, consume, consume grew unappealing to me. Furthermore, the blogosphere has changed from the democratic, creative space it was in the beginning – but that is a topic for another blog post altogether.


3. I don’t have as much free time as I once did

Needless to say, I no longer wake up two hours early to blog. When I first moved to Sydney it took me time to make friends, find my place, settle down. I was a fresh graduate of the structured, nurturing environment of college and starting a blog got me through those early years. Now I work longer hours, go out more often, and have more commitments. There just aren’t enough hours in the day and between sleep and Fuji Files, sleep usually wins.

4. I have high standards for myself

I know I’m not the only one that looks at their posts from 4 years ago (hell, 4 months ago) and hangs their head in shame. More than once I’ve considered scrapping all of my archives to erase my poor font choices and predictable posts from history (or at least the internet). I have incredibly high standards for what I want this space to look like, with not enough time to execute them. About a year ago I made the conscious decision to move away from reposting other peoples’ content to creating my own original content in the form of personal outfit posts, photos of my home, and my DIY projects. But not just any outfit, home tour, or DIY will do… so in recent times I have found that I prefer to post nothing at all than to put out work that I’m not proud of. I want Sartorialist-level street style shots, Elle Decor-worthy rooms, and LeafTV-quality DIY videos. While my aim is still to bring all of those things to you, I haven’t found a way to do it on any sort of consistent schedule. Oh hey 2014 New Year’s resolution waiting to happen…


5. I have a creative job

I am so out-of-this-world incredibly lucky to be able to do what I love for a living now. Brainstorming content, producing DIY videos, and publishing articles for millions to see is my daily grind! While it is endlessly rewarding it also means that by the end of the day, I’ve exhausted my creative juices. And that’s just my day job. I haven’t stopped blogging for fun completely, because in the wee hours of the night (read: 2AM) I continue to blog for other rapidly growing, successful lifestyle blogs with far greater reach than my own. But the key here is this: I never would have gotten the chance to write for those blogs or even scored my job without having started my own little Fuji Files first.


So  will every post from here on out be my own personal Garance Dore-shot editorial? No. Will my mediocre quality posts be brought to you on a predictable schedule? Probably not. While I acknowledge that posting has all but come to a standstill here, this blog still holds an immeasurable value to me. And that is something I can hang my wide-brimmed Emmanuelle Alt-inspired hat on.





Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

SHOWHIDE Comments (4)
  1. Reading this was like reading a very eloquently written, orderly version of what’s swimming in my head! Thanks for sharing and can’t wait to see what you share next 🙂 -nanette

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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.