shoemint edith steve madden viktoree
Shoemint’s Edith & Steve Madden’s Viktoree

Ok, what’s going on here?

Following my post on the Shoemint Edith pump I found them to be, sadly, sold out! I’ve added myself to the waitlist but in my state of shopper’s regret came across these “Viktoree” pumps by Steve Madden! From my understanding Shoemint shoes are designed by Rachel Bilson and stylist Nicole Chavez and manufactured by Steve Madden, the Shoemint website even says these shoes are named after Rachel’s grandma?… so I’m not quite sure why the same exact Shoemint shoes are for sale on for $50 extra? On the one hand I’m thrilled that I’m still able to get the sold out Edith (albeit they’re much more expensive) but on the other hand I’m confused as to who is designing what, and is there a difference in quality between the two? But mostly I’m just happy that the Edith is still available for $50 more dollars, in case you’re feeling really desperate.

For now I’m going to hold out on the waitlist because in my experience Jewelmint has shown that old favorites come back in stock (and on sale!) quite often. Also the 20% off of my first Shoemint purchase will make the Edith $64, making it a $66 difference between the two brands. Definitely worth the wait I think!

xo Cristina


Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

SHOWHIDE Comments (15)
  1. thanks for your lovely comment. gina tricot is really adviceable. From time to time they have great stuff.

    Love this shoe, but I think the Steve Madden´s is too expensice when knowing you could own the same design for cheaper…but I also think the quality has to be better! If it really is, I would buy it!


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Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.