CAMPAIGN:: HERMES I LOVE MY SCARF

Well well we’ve come full circle. Industry inspires street style, street style inspires industry. 
Hermès has launched their digital campaign J’aime Mon Carrè or ‘I Love My Scarf,’ a website featuring ‘street style shots’ of it girls and their it accessory – the Hermès scarf.
This immediately calls to mind Burberry’s Art of the Trench, shot by Tommy Ton of Jak & Jil. I think there is something to be said for Tommy’s real shots of real people who just so happened to be rocking a Burberry trench (rather than models pretending to be street stylers). But if Hermès is trying to appeal to a younger market by enticing them to invest in an attainable luxury item, then well-played Hermès. I want.
Sign me up for one silk scarf, and one of those mini handbags! 

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source: jaimemoncarre
Cristina V. Cleveland

Cristina V. Cleveland is a senior beauty editor based in Austin, TX. She has been exploring personal style and decor on Fuji Files since 2009. Her work as a writer and editor has appeared in publications like Refinery29, Birchbox, TradHome Magazine, To&From Magazine, Coco+Kelley, CamilleStyles and ads in Glamour, InStyle and Lucky.

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FUJI FILES

Rather than pushing up-to-the-minute trends and products, Fuji Files is about discovering a lasting, personal aesthetic and the journey to feeling your personal best. 

Fuji Files was started by Cristina Cleveland, the Managing Editor of NaturallyCurly, the largest hair and beauty content platform. Her work as a writer and editor has appeared in publications like Refinery29, Teen Vogue, CamilleStyles, Blavity, Birchbox, TradHome Magazine, Coco+Kelley, and ads in Glamour, InStyle and Lucky.